I am Pablo Dachefsky, a Creative Business Advisor working at the intersection of brand strategy, customer experience, innovation and AI-enabled creativity.
For more than 25 years, I have helped global brands create ideas that did more than communicate: they repositioned businesses, redesigned experiences, created new products, opened cultural conversations and generated measurable value.
Hi,
I help companies use creativity, AI and strategic design to unlock growth, reposition brands, improve customer experiences and create new business value.
Brand Repositioning & Strategic Narrative
For companies that need to clarify who they are, what they stand for and why they matter now.
Customer Experience & Service Design
For brands that need to redesign journeys, platforms, retail, digital services or customer relationships.
AI-Enabled Creative Strategy
For teams that want to use AI across research, insight generation, ideation, prototyping, testing, content systems and innovation.
New Business Models & Growth Platforms
For businesses that need to create new revenue opportunities, loyalty systems, productized ideas or service ecosystems.
Innovation Sprints
Short, high-intensity projects to move from ambiguity to opportunity, from opportunity to prototype, and from prototype to business case.
Executive Creative Advisory
Ongoing support for founders, CEOs, CMOs, CDOs and innovation leaders who need a senior creative-strategic partner.
This is how I work.
“I work best with Leaders facing moments of change.”