“Making washing machines sound like Samsung”

Samsung was known for smartphones and televisions.
Not so much for washing machines.

So we created a radio campaign around that exact problem.

A series of humorous spots where people confused Samsung washing machines with the brand’s more famous products, proving a simple point: Samsung’s laundry technology was just as innovative as everything else Samsung made.

The campaign won the Premio Ondas for Best Radio Campaign, Spain’s highest radio advertising award.